Revamp Your Business With A Roar Fractional CMO
Our Fractional CMO agency offers exceptional assistance to companies needing a brilliant strategy and the direction and administration of this strategy to streamline their unique marketing goals.
Most CEOs and C-Suite executives juggle responsibilities and may lack the time or resources to take their business to the next level at the start-up or scale-up phase. But with unbeatable Fractional CMO services from Roar CMO, clients have the time and resources they need to grow their revenue and produce more leads.
Your Marketing Efforts Deserve To Be Backed By An Experienced Marketing Professional
Trying to juggle efficient marketing with your responsibilities as a CEO, co-founder, or C-Suite executive is a surefire way to weaken your marketing efforts. You may already have a marketing plan but lack the bandwidth to scale your business. Or you may not have a marketing team or strategy and are unsure what to do.
You need a chief marketing officer with the know-how and experience to create a foolproof growth blueprint for your marketing efforts.
You don’t have to worry about converting your marketing goals into results (at least not on your own). Let ROAR CMO streamline your marketing efforts and help you scale your business with our Fractional CMOs.
We Understand The Challenges of Poor Marketing Leadership
Every business needs a good marketing strategy. It can be the determining factor in generating good leads and increasing revenue. Businesses that don’t need a full-time CMO but need experienced planning and leadership can hire Fractional CMO services.
At ROAR CMO, we understand how it feels to miss out on opportunities due to bad marketing strategies or poor leadership. The good news is you can achieve full-time results at part-time cost by working with a good Fractional CMO.
We use our high-velocity marketing techniques, build on tried-and-true algorithms, and draw on human psychology when working with businesses and national organizations to expand your brand, create clarity, and produce results.
- Create both short-term and long-term marketing plans.
- Establish Key Performance Indicators and match 90-day objectives with 12- to 24-month targets.
- Oversee initiatives, head the marketing division, and motivate the workforce.
- Hire new staff, create a winning team, and collaborate with outsourced companies depending on their expertise.
- Deliver analysis and data that track performance, development, and ROI.
- Give unbiased, strategic guidance on the prospects for growth and present marketing issues.
What is A Fractional CMO?
A Fractional CMO, also known as an outsourced chief marketing officer, is a marketing professional who aids in client development, sales growth, and business expansion. Without paying for a full-time employee, your business gains executive experience.
Many small and mid-sized businesses employ Fractional CMOS. They can be precious to businesses when hiring a full-time CMO wouldn’t make sense financially or even practically because of the standard range of issues that need to be addressed.
Having a full-time CMO makes sense almost everywhere in most industries. CMOs are experts who bring specialized knowledge in their field of expertise and responsibility to businesses’ marketing programs.
However, hiring a full-time CMO is quite expensive. A typical full-time CMO in the United States can make between $75,000 and $300,000. It’s a broad range that varies greatly depending on various factors, including location, industry, and experience, and investing in the right people is advisable.
What Roles Does A Fractional CMO Play?
Despite being an outsourced asset, a Fractional CMO is best viewed as a part-time executive that joins your management team. As a result, each company and each project will have a different role for a Fractional CMO.
No matter the position, your team should benefit from the new marketing techniques and unmatched experience that this Fractional CMO or temporary Marketing Director will bring.
An accomplished Fractional CMO works with a company’s marketing department on a part-time basis and focuses on the following:
- Create a marketing plan that includes both short- and long-term goals.
- Deciding which marketing tactics are appropriate for your company and sticking with them, including content marketing, paid advertising, SEO, and other strategies.
- Resolve urgently critical marketing issues that will inevitably occur.
- Direct the marketing division and motivate the group.
- Utilize outsourced agencies' experience while working with them.
With your help, ROAR CMO’s fractional CMOs provide strategic insights, craft your brand image, and manage promotional transitions that will put and keep you at the top of today’s saturated market.
To create innovative and effective marketing strategies that can propel growth for your company, they integrate with your managerial team and work to understand your company’s goals. They can turn your workforce into a lead generation machine that boosts sales with years of experience managing and grooming marketing talent.
Our skilled specialists are more cost-effective than a marketing agency or full-time CMO because they are accessible for fractional commitments. And they deliver to a high standard.
Why work with a Fractional CMO?
Most businesses stand to gain from exceptional marketing leadership, but finding the right mix of skills and competency can be challenging. Additionally, the ability to hire a competent full-time marketing executive may discourage you from hiring a Fractional CMO.
However, it may be just what you need, considering that the average duration of a full-time CMO nowadays is only 30 months.
How To Know When Your Business Requires A Fractional CMO
The fact that you’re here already means that you may be interested in a Fractional CMO service. Every business has unique marketing plans. But no matter what your plans are, they most likely include:
- Crafting better marketing strategies
- Carrying them out more effectively
- Tracking and evaluating marketing budgets and results
- Maximizing the return on your marketing spend
All businesses typically need marketing objectives like these. But no matter how noble the marketing objectives are, they are only as effective as the marketing management and leadership.
Fractional CMOs are crucial, especially for small and mid-sized businesses. You can get the same results from hiring a Fractional CMO as you can from a full-time CMO. The best part is that you can save significant money in the process.
So how do you know if you need to hire a Fractional CMO?
Start-ups in their early stages require direction and market-goal execution. Growth is necessary for start-ups, and it must happen quickly. You may have a small staff and limited marketing, but marketing is essential to achieving your growth objectives.
A fractional CMO or part-time CMO is ideal in situations like these, especially if they also hire part-time marketing teams.
Having a tight marketing budget and facing financial instability is nothing new, especially for start-ups, expanding companies, and small firms. The natural reaction of a business is to tighten its belt and reduce spending when finances are tight, and the demand to bring in more revenue is growing.
However, investing less in marketing may not always be wise. You may need to increase your marketing efforts, and employing a full-time CMO doesn’t work well in this situation.
When marketing funds are limited, a fractional CMO can help your business maximize its digital marketing efforts. Not only are Fractional CMOs less expensive than full-time CMOs, but they also have no long-term commitment and know how to maximize the ROI from your marketing spend.
Some businesses choose not to hire a CMO, mainly if their brand is already well-known and was created before today’s complex marketing and digital ecosystem. A fractional CMO can help forward-thinking businesses that seek to create a foundation for sustainable, long-term success, including SaaS, real estate, and online/digital businesses.
Sometimes it’s not about the money. In some small and developing organizations, marketing attempts can be haphazard if they don’t follow a clear strategy. This situation may occur when the marketing strategy is guided by numerous individuals or by inexperienced marketers.
A high-level marketing strategy directed by an outsourced CMO can give your business the push it needs. A skilled fractional CMO is familiar with developing plans, allocating budgets, supervising marketing teams, and performing the necessary research to determine the effectiveness of their efforts.
We do not mean to criticize the person in charge of your marketing. Instead, we recommend hiring someone with the necessary expertise. Your firm deserves a marketing expert with what it takes to scale your business.
A fractional CMO can relieve a business needing interim professional leadership or expert reviews and recommendations in various marketing areas.
A fractional CMO will be beneficial if a company lacks a good strategy or visibility over its marketing initiatives. To help CEOs make more informed business decisions, the CMO delivers the experience needed to develop a plan and sets up the procedures to implement and monitor marketing efforts.
We all know that the world today is ever-changing. Only businesses that can adjust to trends and stay innovative will remain on top.
After some time, your marketing strategy may cease to be effective, and you will need a marketing team that knows what to do to give you a competitive edge.
While a full-time CMO can make the necessary adjustments, your company benefits from the fresh perspective that a part-time CMO can offer. They are in a position to assess your marketing from a new perspective and contribute innovative suggestions.
At ROAR CMO, our viewpoint is shaped by the various businesses and sectors we have worked in, keeping all our concepts current and on topic.
What's Your Plan Now?
What’s your marketing plan from this point forward? Will you stick to the same routine, or will you take the right step towards boosting your brand and scaling your business?
Your answer will depend on who you entrust with your marketing goals. But, if you are looking to transform your marketing team, or create a strong team that is KPI-driven and result-oriented, then you are in the right place.
You no longer have to make marketing efforts that are not worth the investment. Now that you’ve found us, you can take the first step toward streamlining your marketing efforts. We can make every shot count.
All indications suggest that you will benefit from hiring a fractional CMO this year. Whether your business needs to stretch its marketing resources, wants more high-level guidance, needs more organizational and financial flexibility, or needs a new set of eyes on its marketing strategy, we have your back.
Our Services
A KPI-Driven Fractional Chief Marketing Officer For Your Organization
ROAR Fractional CMO: Engaged
Save time and money, expand your bandwidth, and give someone with experience promoting your products. A Fractional ROAR CMO, supported by years of professional experience, will implement your strategy by making decisions and managing your marketing staff.
- Get 10 hours a week as your company's part-time chief marketing officer.
- Weekly strategy and planning review calls.
- Use the ROAR High-Velocity Marketing® Framework to develop marketing campaigns, set up marketing KPIs and reporting, specify positioning, and integrate 90-day goals with 12- to 24-month goals and benchmarks.
- Assist or lead the marketing division while motivating the staff.
- Employ, evaluate, and fire contractors, vendors, and staff.
- Get access to a Minimum 3-month commitment (short-term, high-velocity).
- Investment: $10,000 per month and above.
ROAR Fractional CMO: CONSULTIVE STRATEGY SESSION FOR A HALF-DAY
Some of our clients only require a more effective marketing strategy. Although the core of what we offer is providing firms with continuing services similar to those of a fractional CMO, we also offer one-time deliverables to assist your company in choosing the best marketing plans and determining what we require for implementation.
- Your team will participate in a 4-hour strategy session using the ROAR High-Velocity Marketing® Framework to concentrate on your marketing goals.
- A seven-day preparation period Via email communication.
- Delivery comprises a list of blind spots, an urgent marketing punch list, and marketing initiatives for the following 1-6 months.
- Investment: $7,500 to start
ROAR Fractional CMO: TACTICAL ADVISOR
You will save time and money if a strategic advisor leads your marketing approach. Your financial risk will be lower, and you’ll expand more quickly if someone with years of professional experience is in charge of your marketing staff.
- A part-time CMO serving as a strategic counsel to your team
- A half-day consultative strategy session or at least one 90-day sprint with a Fractional CMO.
- Access to our campaign SOPs for marketing.
- Twice-monthly planning meetings.
- Unlimited email exchanges.
- Long-term development with no financial risk.
- A six-month agreement.
- Starting at $3,000 per month for investment.
Schedule your no-cost strategy consultation with our founder to find out if a Strategic Advisor ROAR CMO is the perfect choice for you.
What Others Say About Us
Mike Kessler
Owner, Axess Home Buyers
To put it simply; ROAR knows how to market on Facebook! Within the fist few days we started getting leads right away into actual sells. We look forward to continue working with ROAR.
Trainer Lindsey
Owner, Moxie by Lindsey
Dr. Venus
Owner, The Black Woman Millionaire
Chuck Balsamo
CEO at Backyard Studio & The Extraordinary Circle
Our Process Plan
The complexity of a constructive marketing strategy is one of the most significant obstacles for business owners. The stress of managing other responsibilities can quickly wear you out. We have created a straightforward plan to help you with your marketing program.
Would you like to revamp your business with the help of a reliable fractional CMO? It’s easy to find out how our process works in a few easy steps
01.
Set Up Brief
Discovery Call
02.
Go Through
An Audit
03.
Discuss The Level
Engagement Need
04.
Get In
Business
Most CEOs wear many hats and don’t have the time or resources to scale their business. Roar CMO provides fractional CMO services that give them the time and resources they need to succeed and generate more leads.
