8
Dec
2022
Startup Marketing Budget: How to Create and Calculate One
A marketing budget for start ups is critical for your business to be successful. But how do you create one? How much cash should be devoted to marketing? And where should you spend it? You’ve got an idea that you think will revolutionize the world. You’ve got a team that’s 100% committed to seeing it […]
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7
Dec
2022
Accelerate Your Growth With SaaS Marketing Automation
The era of digital marketing has been around for a while now. Digital marketing is a powerful tool that has given many companies, especially online SaaS businesses, a boost in their growth. The use of digital marketing tools also helped an increase in competition and as a result, many companies had to try different marketing […]
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2
Nov
2022
The SaaS KPIs That Actually Matter in 2022
Growing a business is challenging in any industry, but growing a software as a service (SaaS) firm is particularly challenging. Even publicly traded SaaS firms struggle to turn a profit and the majority of SaaS businesses fail to deliver consistent revenue growth. You can’t just switch your software distribution mechanism to the web and expect […]
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2
Nov
2022
SaaS Marketing Budget: the Ultimate Guide
Creating a SaaS marketing budget takes time, regardless of whether your company is a brand-new startup or an existing enterprise looking to scale. You may receive many different responses if you ask 100 different SaaS vendors how they calculated a number. Furthermore, if you search online, you’ll discover countless numbers of various computations. So where […]
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2
Nov
2022
What Is A Fractional CMO? And Why Do You Need One?
To be an effective business leader, there are many hats you have to wear. So, where do you begin if you want to attain success in the start-up or scale-up phase? Every business is unique. There’s no one-size-fits-all approach. And yet, in today’s business world, companies often treat marketing as a commodity. These businesses are […]
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31
Oct
2022
The SaaS Marketing Strategy That MAXIMIZES Earnings
A company without marketing is a company destined to fail. To generate strong leads, increase revenue, and maximize profits, SaaS (Software as a Service) providers, especially, need a marketing strategy that works. Too often, SaaS founders, owners, and executives are overwhelmed. They’re burdened with operational responsibilities and struggle to scale up. Fortunately, ROAR CMO is […]
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