ABOUT US
Built From Real Execution, Not Just Advice
Dallin’s Story
In 2017, Dallin Cottle walked away from the world of corporate sales and advertising. Armed with years of business development and marketing consulting experience, he started small: serving a few personal clients at a time. What started as a one-person operation grew into ROAR—a firm built on the belief that every growth-minded CEO deserves access to senior marketing leadership without the $300K price tag.
Today, ROAR CXO is a fractional executive firm that has generated over $600,000 in revenue in its first 10 months of operation—all through organic growth, with zero paid marketing. The company serves 16+ active clients across real estate investing, home services, health and wellness, and B2B services, with a team of fractional CMOs, COOs, and AI officers who work inside clients’ businesses as true executive partners.
Key narrative beats for the About page: Dallin built ROAR from zero to nearly $1M ARR in under a year. He maintains deep relationships across the real estate investor community through Investor Fuel, GoBundance, and industry events. His ability to combine high-level brand strategy with direct-response marketing execution is what makes the ROAR model work—he doesn’t just advise, he builds and leads.
OUR VALUES
The ROAR Culture
01
R – Results First
02
O – Ownership
03
A – Accountability
04
R – Relentless Execution
OUR EXPERTS
The Team
Dallin Cottle
Founder & CEO / Visionary
Seasoned marketing strategist with 10+ years of agency experience. Built ROAR from zero to nearly $1M ARR in under a year.
Deep relationships across the REI community (Investor Fuel, GoBundance). Combines high-level brand strategy with direct-response execution. Prior to ROAR, ran a full-service digital marketing agency serving clients across e-commerce, home services, and professional services.
Corey Robinson
Partner & COO / Integrator
Serial entrepreneur bridging Fortune 500 operational excellence with hands-on business building. Background in operational excellence and risk management in Fortune 500 environments, then took that discipline into entrepreneurship—acquiring and operating businesses through private equity, building a real estate investment portfolio of 100+ units, managing property operations across ~250 doors, and founding Value Built Systems (operations consulting). At ROAR, Corey operates as the Integrator—owning execution, accountability, and operational discipline. He’s building the Fractional COO practice and co-developing the AI platform.
Christian
Sales & Marketing Manager
Manages client deliverables across the portfolio while driving ROAR’s internal growth engine.
Owns the build-out of outbound SDR processes, webinar funnels, paid advertising, content strategy, and ROAR’s own marketing—running ROAR’s marketing the way ROAR runs it for clients.
OUR Vision
Our 10-Year Vision
We’re building the leading fractional CMO firm for growth-focused companies across the U.S.
Over the next decade, our goal is to become the #1 partner for 1,000+ CEOs—helping them scale faster with clear strategy, world-class execution, and measurable results.
This isn’t about incremental growth. It’s about setting a new standard for how modern marketing teams operate and deliver impact.
Ready to Stop Running Marketing and Start Running Your Business?
Book a 15-minute discovery call. No pitch. No pressure. Just a conversation about where your business is and where you want it to go.